Building a Brand That Tells Your Story Accurately

Is your audience hearing what your brand is communicating? Has your brand evolved as your company, competitors and audience have evolved? Does it consistently say the right thing to the right customer at the right time? In this session, we'll explore brand successes and failures. We'll cover major touchpoints that a brand should extend into - from your differentiator to your messaging to your visuals, and we'll provide you the tools to self-audit and better understand your brand position. Speaker: Veronique Zayas, HatchMark Studio and Tracy Crowell, Two Headed Marketing