Five other people in town do the same thing you do, so what makes people choose your business? It's the story you tell them!  The Florida SBDC at UWF offers “Your Business, Your Story: Branding and Advertising” on Friday, September 13, from 12:00 – 3:00 p.m.  In this workshop, you will get ideas on how to focus that story and build something bigger than your product or service. Once you have a brand, you have to tell people about it. Get information on advertising mediums and strategies without a sales pitch!   Location: Florida SBDC, Synovus, 125 W Romana St, 4^th Floor, Pensacola, FL 32502  Attendance fee is $50 (includes lunch provided) online for the public and no fee for students and employees of UWF (just call us at 850-474-2528 to register).  To register online:  www.sbdc.uwf.edu and click on “Training & Events”.  Presented by:  Synovus, Cat Country 98.7, News Radio 1620 and 92.3; ESPN Radio 1330/99.1