PENSACOLA STATE COLLEGE is proud to help strengthen nonprofit and philanthropic organizations through education and management designed to support board governance, enhance the business practices of nonprofit organizations, and expand the influence of the nonprofit sector.

Each year, the institute offers certified fundraising executives (CFRE) credit for their mastery of skills and information shared through Pensacola State College’s Nonprofit Center for Excellence workshops.

Attendees benefit from professional trainers who equip attendees with best practices and practical templates that can be used in their organizations. Workshops help attendees earn continuing education units necessary to secure and renew certification as a Certified Fund Raising Executive.

June 9 | Major Gift Fundraising
Location: Nonprofit Center (1000 College Blvd, Bldg. 17, Room 1703, Pensacola, FL 32504)

Trainer: Kent Huyser, GonserGerber

Part 1: Major Gift Fundraising (8 AM – 10 AM)

• Best practices tied to major gift development
• Building a donor portfolio
• Capital campaigns and major gift fundraising
• Donor development best practices related to contacting prospective major gift donors (aka) Moves management and tips to realistically track
  • how to set appointments
  • initial meetings – when to listen and what to share
  • how to listen for donor interest
  • making the ask
    • Timing
    • who makes the ask
    • how to make the ask
•  Major gift fundraising in a small market

Part 2: Major Gift Development (11 AM – 3 PM)

• Identification – finding, through various means, potential major gift prospects
• Discovery – conducting research on major gift prospects and learning more about their financial capacity and inclination to be generous
• Cultivation – engaging and involving major gift prospects in the work of your organization
• Solicitation – making a compelling request for support
• Stewardship and Recognition – extending gratitude and acknowledgment to the donor
• Identification – finding, through various means, potential major gift prospects